Top tips: The role of a modern brand
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
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Kenshoo expands to France and Germany
Digital marketing software provider has launched new offices in France, and Germany.
Right to reply: ‘Unlimited’- broadband’s new ‘free’?
Should smart broadband advertisers start banning the word ‘unlimited’ from their deals? Julia Kukiewicz editor of Choose, looks at wether ISP’s claims match up to the reality…
EBay boosts recommendations with Hunch purchase
eBay has bought recommendation engine Hunch.com in order to improve the personalisation of the shopping suggestions its customers see online.
Guest comment: Innovation overkill- Which brands are getting online marketing right?
With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]
Mid-roll video ads ‘get highest completion rates’
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
Video ads ‘more effective than static and flash banners
Video ads get a click through rate 4-7 times higher than static image ads, according to a new study from DoubleClick.
Digital sales boost Johnston Press as publisher sees decline in print
Redesigned websites and the success of its “Find It” business directory have boosted digital revenues at Johnston Press, the Edinburgh-based publisher of The Scotsman.
LBi buys social media agency Mr Youth for $50m
London-based digital marketing agency LBi has bought US social media marketing agency Mr Youth for approximately $40- $50m.
UK firms missing out on ‘Recommendation Generation’
British businesses have failed to adjust to the needs of the ‘Recommendation Generation’ and are wasting billions on out of date techniques, according to a new study.