Mobile shopping trends: US shoppers ‘prefer to purchase in-store when within a 5-mile radius’
Shoppers would rather visit a store if it was within five miles rather than buy online via their smartphone, according to new research.
advertising
24/7 Real Media boosts digital video ads with Panache purchase
Marketing technology firm 24/7 Real Media has bought Panache, a provider of digital video advertising fulfillment software and services, for an undisclosed sum.
Top tips: Online video advertising: Can we make the complicated, simple?
The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Brian Fitzpatrick, Managing director, Europe, Adap.tv, takes a closer look…
Farmville maker Zynga plans $925m float
Game designer Zynga, which makes the highly successful Farmville game for Facebook, has announced plans for a stock market flotation.
Spotify debuts music apps
Spotify is to allow developers to create apps on the music streaming service, such as lyrics and concert ticket sales.
US online ad revenue soars 22% to $7.9bn
US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data.
Toyota’s new concept car: A ‘smartphone on wheels’
Toyota has unveiled its latest concept car, designed to be as interconnected and customisable as smartphones.
Online ads ‘better than TV for short-term ROI’
Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.
Adobe buys digital ad buying platform Efficient Frontier
Adobe is has bought Efficient Frontier for an undisclosed sum, as the firm looks to boost advertising services.
WordPress takes on Google AdSense with WordAds
WordPress has launched a contextual ad scheme, as the popular publishing platform looks to take on Google’s AdSense.