UK shopping searches up 17% this Christmas
The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.
advertising
Facebook mobile social media strategy push: Countdown to March
As the centre of gravity for social media switches to mobile, Facebook is in countdown mode to a major mobile strategy launch in March. In the Facebook mobile social media strategy watch out for heavyweight location based services, augmented reality layers and hopefully some open Facebook location APIs. And our extra bet is that the … [Read more…]
Top tips: Online video advertising – 10 predictions for 2012
Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
118 118 Facebook campaign gives away free taxi rides in London
Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs.
Infographic: Search-driven shopping up 22% this Christmas
US revenue and budgets associated with paid search advertising increased throughout the holiday season to date, but Thanksgiving Day activity skyrocketed, according to new research.
Videoplaza debuts new ‘takeover’ and ‘selector’ display ad formats
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
Guest comment: Do B2B brands have the measure of VoD advertising?
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Ad network Crimtan signs AdSafe to block unsuitable sites for ads
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.
Top quarter of ads ‘2.5 times more likely to engage users than average’
Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research.
Measuring social media marketing – ComScore and Buddy Media launch Partnership
Many marketers have been deeply frustrated when it comes to measuring social media marketing in terms of audience reach and engagement. That’s why Facebook fanpage software provider Buddy Media teaming up with audience giant ComScore could become a new chapter in social media marketing measurement. If you’re looking for an online unduplicated reach figure, then … [Read more…]