SOPA protests in numbers: Wikipedia hails blackout “a success”
Wikipedia’s 24 hour blackout to protest new anti-piracy bill in the US has been hailed a success by its founders.
advertising
US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research.
Guest comment: Online advertising grows up
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.
Christmas ecommerce report: Paid search gets 50% more transactions
Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research.
Wikipedia joins 1 hour shutdown protest to combat US anti-piracy bill
Wikipedia has become the latest site to announce its plan to go offline Wednesday in protest of the controversial US Stop Online Piracy Act (SOPA.)
12 digital predictions for 2012: Personalisation of technology, storytelling, HTML5, and social TV to take of this year
Digital agency Amaze has made its digital predictions for the coming year. It has been an incredible year for digital, with the importance of embedding technology in every single aspect of business even more widely recognised. It’s always exciting to think ahead to the coming year, to predict what digital trends and innovations will become … [Read more…]
Hulu takes on US cable networks with first original TV show
US-based video streaming site Hulu will debut its first original scripted series, the political docudrama Battleground, next month.
Google and Twitter clash over social search
The relationship between former search partners Twitter and Google has become more frosty this week, with the two web giants locked in a war of words over the increasingly important role of social search.
Facebook rewards users with ‘in-app currency’ for engaging with advertisers
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits.