Rubicon Project’s new real time trading platform links publishers and advertisers
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
advertising
Twitter and American Express debut self-service ad platform for small firms
Twitter has partnered with American Express to offer both customers early access to an online advertising platform for small businesses.
The power of recommendations: Consumers ‘enjoy shared video ads more’
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study.
Low-Cost Android smartphones ‘to take 80% of market in Africa, India, and China’
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat.
Opera snaps up 2 mobile ad networks: Mobile Theory and 4th Screen Advertising join browser firm
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
Apple slashes iAd prices again to compete with Google’s AdMob
Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up.
Top Chinese mobile marketing firm Madhouse launches in India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Social games on the rise: Zynga players ‘spend $3m a day’
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends.
Mobile marketing trends: 21% of shoppers search for coupons in store
Over 1 in 5 shoppers with a smartphone check for online vouchers while in stroes, according to the latest round of mobile marketing trends from JiWire.
'Sexist' Ryanair ads banned after online petition
Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist.