Facebook pays Microsoft $550m for AOL patents
Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago.
advertising
In-app ads ‘to overtake mobile ads this year’
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report.
smartclip takes video ad platform to Australia
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
Infographic: The digital black US consumer and mobile advertising
As of the fourth quarter of 2011, half of black mobile users in the US owned a smartphone (up from 44 percent in Q4 2010) and 58% accessed the mobile Internet, more than any other race/ethnic group, according to new research.
US ad platform comes to UK: What’s on Stage first publisher to sign up to KlausTech
US-based ad firm KlausTech has launched its multi-patented non-scrollable, time controlled advertising and content delivery platform, AdCastPlus in the UK.
Guest comment: How Facebook's Instagram acquisition will impact social sharing
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
Guest comment: How Facebook’s Instagram acquisition will impact social sharing
Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
DG ‘dual-screen’ ad platform syncs mobile ads with live TV
Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content.
Tumblr to sell ads to brands for first time
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Google woos brands with ‘TV-style’ metrics for branding campaigns
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.