Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
Facebook has denied allegations from a music company that branded the social network as ‘scumbags’ and claimed that 80% of its ad clicks were generated by bots rather than people.
With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. According to Andreas Pouros, Chief Operating Officer at Greenlight, if a phone is now not part of … [Read more…]
Adap.tv’s online video advertising technology is being used by ad network Appatyze to connect hundreds of advertisers with inventory generated by Facebook developers.
International development charity, Christian Aid has seen a significant increase in donations and support following an online advertising campaign in the run up to Christian Aid Week earlier this year.
Facebook CEO Mark Zuckerberg said his company does not plan to create a Facebook-branded smartphone during a conference call with financial analysts and reporters this week.
With Facebook results having been described as disappointing (advertising revenue growth dropping by eight per cent) and its shares plummeting, Rupert Staines, managing director of RadiumOne explains why he thinks Facebook is facing a tough challenge, the change in attitudes of brands and what he believes Facebook’s role should be in the world of online … [Read more…]
General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report.
Apple considered investing in Twitter, in a deal that would have valued Twitter at around $10bn (£6.4bn) and it would also have signalled the technology giant’s eventual intention to take on Facebook.