Facebook tests controversial newsfeed ads for non-fans
Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page.
advertising
Mobile advertising forecast data – market to triple
The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. … [Read more…]
Top tips: Advertisers guide to the perfect mobile ad
How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.
IAB clashes with regulator over Facebook fan comments ruling
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks.
Google hit by record privacy fine
The largest fine ever levied against a company by the FTC has been drawn this week up against Google for their breach of Apple’s Safari web browser.
Online video tips for content – Longform videos boost web marketing effectiveness
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Top brown goods advertisers: Apple and Amazon dominate market online
Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research.
Microsoft sparks ad controversy again- ‘Do Not Track’ set as default for new IE browser
Microsoft has stuck to its guns over a controversial decision to implement ‘Do Not Track’ options as the default setting for its forthcoming Internet Explorer 10 browser. The move has already sparked outcry from advertisers who fear it will drive down the effectiveness of targeted ads.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.