Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10.
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10.
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.
This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions.
Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report.
Facebook has launched a new service that lets its users send friends real gifts via the social network. Members can send gifts from the birthday reminders link on the news feed or from a friend’s Timeline via the “Give him/her a gift” link or the present icon. Gift notifications can be posted to that friend’s … [Read more…]
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.
Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey.