More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.
BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft’s new Windows 8 advertising platform.
European data protection proposals have been slammed by a select committee for being “too prescriptive”.
Ad network Ad Dynamo has launched a new platform offering online ad campaigns at fixed prices, aimed at cutting through confusion and lack of accountability.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.
With more brands turning to Facebook as a way to reach their audiences, Gavin Sinden looks at practical ways you can ensure more of your brand’s posts get seen by fans and their wider circles of friends.
AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data.
China’s online ad spend is forecast to increase 13.4% to reach 394 yuan ($63bn/ £39bn) during 2012, despite uncertain outlooks in both the Eurozone and the U.S. economy, according to a report.