Mobile ‘now represents 20% of Facebook ad spend’
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
advertising
Mobile 'now represents 20% of Facebook ad spend'
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Morrisons plans food website after disappointing Xmas sales
Supermarket Morrisons is planning an online food as part of a “modernising” drive to recover from poor Christmas sales.
Xbox reveals 37% engagement with ‘Nuads’ video format
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.
Top advertising tips: Moving display marketing forward in 2013
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Top tips: What’s next for mobile?
Chris Bull, CEO and Founder of Selective Media discusses the recent surge in smartphone usage and what this means for mobile marketing in 2013.
The year in digital: The best (and worst) of marketing in 2012
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. From Facebook’s IPO fiasco to Apple’s wonky maps- it was an eventful year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value … [Read more…]
'Mobile first' campaign delivers strong results for UNICEF
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
‘Mobile first’ campaign delivers strong results for UNICEF
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
Short video clips are better for ad placement – study
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.