Lyons Tea gets first ‘pause button’ video ads on RTE player
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
advertising
Windows 8- how are brands using in-app advertising?
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.
The Football League signs Mediasyndicator for display ads
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
Guest comment: In figures- Our reliance on gadgets
As technology grows at a rapid pace, our reliance on gadgets has changed the way we consume media- and advertisers have to adapt accordingly. Ahmed Ahmed at Eloqua looks at the impact of our gadget addiction, and where marketers need to focus in 2013.
Google sponsored shopping ads launch across Europe
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Tablets ‘to account for 20% of Google ad revenue in 2013’
A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report.
Top 7 tips: Google’s new sponsored shopping tool- what it means for advertisers
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
Word of mouth trends: How advertising influences real-world conversations (infographic)
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research.
Right to reply: Google’s ‘Enhanced Campaigns’- challenge for advertisers?
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]
Too much Facebook? Brands ‘failing to reach key influencers on social media’
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.