Facebook News Feed revamp unifies mobile and web (with larger ads)
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
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Right to reply: Facebook banks on replicating mobile Ad success with its News Feed redesign
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
IPC launches ‘social catalyst’ to boost ads
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.
Firefox ‘Do Not Track’ browser sparks advertising concerns
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.
Tesco Blinkbox expands into books and music
Tesco has expanded its video streaming service Blinkbox with new music and ebook stores, as the UK-based supermarket giant looks to rival web giants such as Amazon, Google and Apple in the lucrative mobile entertainment market.
Facebook finally buys Atlas to boost ad tools
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities.
UK car insurance: Go Compare tops Google ad listings
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.
Top 20 most visible paid search advertisers (and SEO brands) on Google UK
Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research.
2 in 5 web users ‘unaware that Google Adwords are adverts’
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.
UK digital ad trends: Display budgets moving to video?
Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.