Facebook wants 'Home' interface on Apple devices
Facebook is in talks with Apple to offer its ‘Home’ interface on iPads and iPhones, less than a week after launching on the Android platform.
advertising
AOL revamps parenting site Parentdish with Comfort as ad partner
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens.
US internet ad spend ‘grew 15% in 2012’
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.
Thomson Lakes and Mountains targets affluent travellers with page takeover
Thomson Lakes and Mountains, part of the Specialist Holidays Group (SHG), has launched a new online marketing campaign to promote summer holidays.
US women ‘control the purse stings’ for household spend
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits.
Luxury brand Swarovski begins European digital push
Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.
Event report: Time for ‘Paywall 2.0’?
With The Sun and Telegraph websites moving behind subscription services later this year, the UK newspaper industry remains divided on the balance between ad-funded editorial and paid content. Last month, subscription software firm Zuora assembled key industry figures from News International, the Financial Times, IPC, Fairfax and Pearson to discuss the future of the publishing … [Read more…]
Sticky gets $3m funding to boost ad visibility for brands
Media technology company Sticky has closed a $3m funding round with European tech investors Conor and Northzone.
Right to reply: UK video ad growth shows need for visual tagging
This week’s IAB figures showed that UK video advertising grew 46% to £160.0 million from £109.0 million, accounting for 12% of online and mobile display in 2012. In the last three years video ad spend has increased almost six-fold (471%). Adrian Moxley, Co-Founder & CMO at WeSEE, looks at why video now needs more sophisticated … [Read more…]
Most marketers prefer social media to cold calling for customer targeting
UK marketers prefer online or social media channels as the best routes to reach target audiences, with only 3% choosing cold-calling as their preferred means of reaching prospects.