New UK boss at Collective
Collective, a multi-screen advertising company headquartered in New York, has announced the appointment of Giles Ivey as Managing Director of the UK.
advertising
Havas Media and DG unite TV and digital ad platforms
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
Facebook mobile revenue leaps as users reach 1.1 billion
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results.
Right to reply: Facebook ads, the revamped news feed and your digital campaigns
Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.
Alamo appoints Quantcast for EMEA real-time advertising campaign
Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
Most 18-25s ‘find online advertising simplistic’ and skip video ads
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.
AOL reveals global branded content business Be On
AOL Networks has launched Be On, a new global branded content business.
Global online ad spend ‘to overtake print by 2015’
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report.
Alibaba buys 18% stake in ‘Chinese Twitter’ Weibo
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m.
Google forced to offer clearer search labels after EU probe
Google has been forced to change the way it displays search results in Europe, amid concerns it might be abusing its dominant market position.