A snapshot of digital Brazil: Portals and social media reap biggest ad revenues
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
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Right to reply: YouTube’s paid content channels show it cannot survive on advertising alone
Last week saw YouTube unveil its paid subscription channels, letting users watch content such as national Georaphic and Sesame Street episodes online for a monthly channel fee as low as $0.99. Stuart Fuller, Director of Commercial Operations and Communications at NetNames, examines how the move needs to adapt to keep up with the shift to … [Read more…]
YouTube takes on Amazon and Netflix with paid TV channels
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.
UK adspend hits £17bn- first time since 2007
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
Guest comment: The birth of Digital Database Marketing
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
Facebook planning video ads to rival YouTube?
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.
YouTube ‘to charge from $1.99’ for subscription channels
Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.
93% of consumer magazines lack full cross platform support
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.
New mobile boss at Rubicon Project
Advertising automation company Rubicon Project has recruited Paul Gubbins to lead the growth of its mobile project across EMEA.
Digital ad spend in Latin America: Brazil to lead growth
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.