As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
Nearly half of the world’s population (3.8 billion people) now uses social media and 298 million new people came online in the past year, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
DMS, the official digital arm of Choueiri Group, has chosen JW Player’s outstream video player across its site and sell the advertising directly themselves.