Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine.
Yahoo has revamped its Flickr photo-sharing service, giving users up to 1TB of free, ad funded, storage for their own videos and photos.
Buying Tumblr will open up Yahoo to a younger generation as long as they don’t impose any rules and too much advertising on their new $1.1 billion acquisition, Professor John Baptista, who believes it is a good move by Yahoo and will help them catch up with Google and Facebook in the social media market.
Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.
Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post.
Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report.
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans.