Global app trends: Americas drive monetisation for developers
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
advertising
Google forced to give rivals more space in European search results
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.
Right to reply: Facebook’s biggest challenge yet to come
As Facebook turns 10, Rupert Staines, European MD of digital advertising company RadiumOne looks at the social network’s biggest challenges ahead…
Right to reply: How Facebook changed digital ad spend
As Facebook celebrates its 10th birthday today, Jason Woodford, Chief Executive of digital marketing agency SiteVisibility, has looked at how digital ad spend has changed dramatically since 2004. Digital advertising spend in the UK surpassed £6bn in 2013 with ad budgets up 17.5 per cent over the first six months to more than £3bn. In … [Read more…]
Social media brands in Spain: Internet marketing strategies
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.
InMobi launches native ads platform for mobile campaigns
Mobile advertising network InMobi, has launched its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort.
Facebook turns 10: can it topple Google to become king of search?
Facebook turns 10 this week, rolling out its graph search to mobile users as the social network sets its sights on Google’s search revenue-and it plans to use mobile to get there.
Are firms investing effort in the wrong type of SEO?
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.
The future of TV advertising: New global opportunities as NetFlix shakes up industry
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.
MTV UK ramps up ad inventory with RadiumOne
MTV UK and Ireland is aiming to further exploit the popularity of its content on digital and social media platforms through the launch of a new advertising tool aimed at targeting its young audiences online.