Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”
YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also, a special looks at McDonald’s advertising with speaker’s including McDonald’s Matt Biespiel, TBWA’s Rob Schwartz and Leo Burnett’s Mark … [Read more…]
Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challneges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year’s Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey.
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.
With Cannes Lions well underway, celebrating creativity in the digital media industries, Exacttarget from Salesforce looks back at some of the key trends to come out of the festival so far.
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services … [Read more…]