Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.
Only about 50 percent of all online ads are considered “viewable.” That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad’s viewability is an important part of creating effective advertising. This report from Nielsen looks into why viewability is only a small … [Read more…]
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.
Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.