Facebook to launch DoubleClick rival next week?
Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.
advertising
Millennial Media buys ad tech rival Nexage for $107.5m
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Guest comment: Three trends from the London Fashion Week catwalk for retail marketers
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.
How Google Now is changing app market: Context awareness to replace app trays?
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.
Top tips: Tech you don’t have to pay for- 4 ways customer mobiles can boost sales
Finding a compelling reason for customers to engage with your business via smartphones offers a huge (and low cost) way of getting swathes of valuable insights. Mark Penson, CMO of Survey Anyplace, looks at four ways to use customers’ mobile devices to improve your bottom line.
More women play video games than men
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.
Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
Digital Natives: Age is not the biggest factor
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.
‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.