James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their activity with a slightly different approach – one which builds on the typical targeting using demographic data.
How does technology help media buyers get more out of their programmatic campaigns? Tim Conley at Iponweb, looks at ways an AI-based system really can make better decisions than a living, breathing human being.
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
The number of complaints about poor customer service in the last six months was at its highest level since 2009 and customers are tired of Covid being used as an excuse, according to new research.
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.