As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research.