Mobile video ads ‘increase purchase intent by 104%’ [INFOGRAPHIC]
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research.
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Guest comment: The war of algorithms – a race to arms
Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.
Top advertising tips: Mobile Programmatic – what comes next in 2016
Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.
The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
Odd news: The weirdest digital stories of 2015
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year.
M&S ‘most emotionally engaging Christmas TV advert’
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads.
Gaming trends in 2015: Virtual reality and social media on collision course
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
Coca-Cola and Nike ‘leading way in social’- industry survey
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
Top tips: 5 things every online retailer should know about AdWords
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Regulation trends in 2015: The price of privacy in a digital world
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]