Facebook lets brands create AI chat bots
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with Whats App and Messenger users.
advertising
Match.com pulls ‘freckles’ ad after social media backlash
An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”.
Mobile ad blocking: Top 10 reasons revealed
Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.
Newspaper giants attack “illegal” ad blocking Brave Browser
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.
The death of mass media? Marketers bet on one-to-one relationship with consumers
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
Guest comment: Programmatic needs to empower the value of brand advertising
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective
Guest Comment: Ad Blocking Will Be A Help, Not A Hindrance, To Brand Advertisers
Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.
Social shopping: Facebook syncs ad data with Tesco’s dunnhumby
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Pinterest takes ‘Promoted Pins’ format overseas
Pinterest will start selling advertising in the UK, signalling the socal media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US.