Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.
advertising
Smartology debuts German contextual ad tech: Reuters and W&V sign up
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Internet ad spend ‘will overtake TV next year’ in US- report
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.
Pizza Hut revamps website to reflect new neon branding
Pizza Hut has recruited Amaze to create a new website for the restaurant chain.
Top global brands: Google regains top slot from Apple
Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.
Mobile ad blocking rises to 22% across world
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
Political dilemma: BuzzFeed ends Republican Party’s ad contract over Trump
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.
Ad fraud “accounts for 30% of online ad market” – report
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
JICWEBS helps brands track video viewability with new guidelines
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.