Black Friday: Late night shoppers to bag this year’s bargains
With less than two weeks until this year’s Black Friday, Hitwise reveals what to expect in the run up to the £5 billion, all-hour, shopping frenzy.
advertising
Why video ads matter and how to maximise their potential
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Adobe to buy video ad tech firm TubeMogul for $540m
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
Video case study: Coke pits Hulk against Ant Man is Super Bowl smash
To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.
John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for “Buster” viral
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.
Guest comment: Will ‘going native’ save publishing?
With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.
Facebook forced to suspend WhatsApp data sharing after UK privacy probe
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe.
Case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
Trump v Clinton: Who wins in Google search?
Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.
Facebook starts limiting number of ads in user timeline
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them.