Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
advertising
Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.
Google rebrands self-driving car division as Waymo
Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.
Amazon beats high street rivals for weekend’s prime time advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research.
IAB white paper: Native ads and content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.
8 in 10 premium publishers “don’t know how their traffic is audited”
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.
Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.
Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.
#ThereForUs: Sage launches first ever digital Christmas ad campaign
Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays.