Advertising “underpins the EU economy” says Deloitte
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
advertising
VR and AR “set to revolutionise the e-commerce industry”
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
22% of UK ad firms “have already lost business due to Brexit vote”
Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.
adsquare and TabMo join forces for “one-stop shop” mobile advertising
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.
January key month for “selfish spending”
January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge
Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.
Snapchat sets up international HQ in London
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.
New start-up uses soundwaves to send targeted mobile ads
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Medium cuts staff by a third to tackle “broken ad system”
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system.