Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.
Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time.
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.