DataXu and Teads team up for programmatic video ad buying
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
advertising
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
Next-gen programmatic marketing: Improve Digital adds header bidding solution
Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.
Top tips: Crafting ads for a mobile first future
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Ecommerce event report: Retail giants discuss consumer-generated content strategies
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.
Apple beats Samsung in UK paid search advertising
Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.
Amstel lets consumers ‘Snatch’ free pints via augmented reality game
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.
Top ecommerce tips: Driving profits for Prime Day and beyond
On the 11th of July, Amazon will kick off its annual Prime Day. For Amazon sellers everywhere, the 30-hour event promises to be bigger than ever. Prepare now in order to make the most of the ecommerce giant’s shopping extravaganza. Here, Adam Joseph, Director of Client Services at ChannelAdvisor, sheds light on some of the … [Read more…]
Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.