Guest comment: What does the next 10 years on Facebook look like?
Carol Dray, Marketing Director, Rakuten’s Play.com explains why after 10 years Facebook is becoming more important to retailers than ever before.
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Argos woos digital talent with London office
Argos has opened a new office in London, dubbed a ‘digital hub’, as the retailer continues its efforts to expand into digital.
The future of TV advertising: New global opportunities as NetFlix shakes up industry
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.
Top tips: Marketing to online daters
With Valentine’s Day just around the corner, it is difficult for people to ignore the bombardment of dating web site ads that pop up on computer screens or stare them in the face during the daily commute, all asking if you are ready to find love. Once an embarrassing secret for the digital sect, in … [Read more…]
Over half of media companies set to increase staffing levels in 2014
The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same survey has also revealed that over a quarter (27%) of media companies … [Read more…]
Twitter planning social shopping service?
Twitter is looking at ways of selling products directly from its social network, as the firm explores new revenue streams from social shopping to compete with Facebook, according to a news report.
New tech helps Amazon predict what you will buy next
Amazon has developed a ‘mind-reading’ technology that will predict what people want to buy and ship packages even before customers have placed an order.
Samsung planning ‘Galaxy Glass’ launch in September?
Samsung is developing its own Google Glass alternative that it will launch in September, according to news reports.
Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten
Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.
Sky offers free programmes on YouTube
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.