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Global app trends: Americas drive monetisation for developers

February 6, 2014

A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.

Uncategorized advertising, Android, apps, Europe, global

UK now second biggest exporter of retail

February 6, 2014

The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.

Uncategorized brands, France, Germany, Google, marketing

Google forced to give rivals more space in European search results

February 6, 2014

Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.

Search, Uncategorized advertising, Europe, Google, Microsoft

Right to reply: Facebook’s biggest challenge yet to come

February 6, 2014

As Facebook turns 10, Rupert Staines, European MD of digital advertising company RadiumOne looks at the social network’s biggest challenges ahead…

Uncategorized advertising, agencies, brands, Facebook

Right to reply: How Facebook changed digital ad spend

February 6, 2014

As Facebook celebrates its 10th birthday today, Jason Woodford, Chief Executive of digital marketing agency SiteVisibility, has looked at how digital ad spend has changed dramatically since 2004. Digital advertising spend in the UK surpassed £6bn in 2013 with ad budgets up 17.5 per cent over the first six months to more than £3bn. In … [Read more…]

Uncategorized advertising, agencies, brands, digital marketing, Facebook

Social media revolution ‘has only just begun’- KPMG

February 6, 2014

As Facebook celebrates its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience argues that we have only just seen the start of the social media revolution.

Regulation, Uncategorized Facebook, marketing, media, Privacy

Super Bowl crowds break mobile usage record

February 6, 2014

The amount of mobile data used by fans inside MetLife Stadium set a record for a one-time sporting event well above last year’s Super Bowl usage, according to AT&T and Verizon Wireless.

Uncategorized media

Guardian News & Media director named as DMA chair

February 6, 2014

Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the newly elected chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive of Jacob Bailey, chair of … [Read more…]

Uncategorized agencies, brands, images, marketing, media

Arabic domain names go live- 1,000 more to come

February 5, 2014

An Arabic net address ending has become the first to go live as part of the rollout of more than 1,000 new generic top-level domain (gTLD) name suffixes.

Uncategorized brands, global, UK

YouTube clamps down on fake views with video audits

February 5, 2014

YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.

Uncategorized, Video brands, Google, marketing, UK
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