Rakuten buys Skype rival Viber for $900m
Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of Play.com continues its expansion into new markets.
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Lush mocks Amazon with cosmetics range named after boss
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items.
Tesco hack exposes thousands of passwords
Hackers have exposed several thousand Tesco.com customer account details online.
Google launches custom brand exchanges
Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and … [Read more…]
How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
Case study: Porsche ‘birthday song’ and piano game reaches millions
In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays.
Top tips: Taking customer experience management to the next level
Udesh Jadnanansing, Founder and Managing Partner at Mopinion,looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards.
InMobi debuts interactive video ad platform
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
60% of all web traffic ‘not human’
Nearly two thirds (61.5%) of all web traffic around the world comes from bots- both good and bad- according to new research.
Most digital marketers expect a “single view of the customer” by 2016 (infographic)
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.