UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG).
Hightail has opened a UK office following its recent $34 million funding round to support international growth plans.
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
Football brand Mitre has appointed communications agency 1DA to handle its international digital innovation and communications.
Price comparison provider Become Europe has announced a global partnership with mobile technology firm Netbiscuits.
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research.
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen.
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets.
UK business trade body CBI is calling for action to make careers in science, technology, engineering and maths (STEM) more attractive and easier to access.