Facebook to allow kids via parent verification system?
Facebook has patented a system that lets children under 13 create accounts with parental supervision.
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Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
Email blacklists penalise marketers most during Christmas (Infographic)
Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for marketers to navigate. According to Return Path’s research, Gmail’s blacklisting companies cause inboxes to decline up to 58% of emails.
Apple’s big play for Internet of Things: Health apps and home automation
Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software.
Google gets 12,000 forget me requests on first day
Google received 12,000 takedown forms on the day it published its response to the European Court of Justice “right to be forgotten” ruling according to reports.
Google ‘adds $1bn satellites’ to global wi-fi scheme Project Loon
Google is investing a further $1bn into its ‘Project Loon’ wi-fi project with a fleet of satellites supporting its existing balloons, according to a news report.
Top tips: Email, forget acquisition it’s now purely a relationship tool
Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but risk damaging the brand in the process. By contrast ‘warm’ email is … [Read more…]
Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)
To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. See why it’s our video viral … [Read more…]
Samsung’s global challenge for Tizen: Better local content and payment services
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]
SpotXchange expands video ad publishing with MailOnline hire
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.