1 in 12 Twitter users are actually bots
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help.
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Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
Video ad measurement: IAB planning new metric soon
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.
Gmail puts unsubscribe link next to emails
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.
Egyptians give over $1.5m in mobile donations during Ramadan (infographic)
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom.
Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
Twitter tests ‘Promoted Videos’ to take on Facebook
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.
Sony’s $99 Playstation TV and game streaming device coming this Autumn
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.
Candy crash? King shares dive as players move on
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.
Back on track: Apple Maps overtaking Google Maps on UK smartphones
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.