Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
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Takumi launches influencer marketing division
Takumi X will let brands to work closely with creators to produce innovative and culturally relevant content. The service is available in the UK with US with other territories rolling out in the coming weeks. While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing … [Read more…]
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
TikTok fuelling ‘global creativity’ as monthly visitations grow 72% worldwide
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.
Digital publishing trends: 2.3% decline in digital publishers’ revenue
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
The most in-demand programming languages in the UK
When it comes to coding jobs, Python is the programming language Brits most intend to learn, followed by SQL, with Brits most interested in data analyst roles, according to new research.
Top ecommerce tips: The four-step plan to optimising the checkout experience
Tweaking the checkout in physical retail stores has been a long and proven success for improving the customer experience and increasing sales, yet in ecommerce there are many who still flounder about with confusing and poorly designed checkout systems. Sumit Arora, CCO for PXP Financial, offers advice to help teach fintechs a four-step plan to … [Read more…]
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress criticises Apple over ‘forced in-app purchases’
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.