With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.
Facebook is planning a business orientated social network to rival LinkedIn, according to a news report.
Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.
Skype has launched a new service that ditches the need for an app to make calls via desktop PCs.
Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web.
Over 43% of UK consumers fail to redeem loyalty card benefits on at least one of their cards, according to new research.
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.
Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.