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Top UK retailers for digital promotions: Currys leads the way
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.
TFL runs digital road safety campaign for London kids
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.
The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]
Just 6% of marketers have ‘single view of customer’ (despite being a top priority)
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.
Magnetic wins patent for search retargeting technology
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.





