New image analytics tool tracks eyes on social media
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up.
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Promotions without discounts: Luxury beauty site boosts sales by third
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.
First EU data protection laws get one step closer
Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate.
Privacy campaigners walk out of facial recognition talks
Privacy campaigners have boycotted talks aimed at creating a code of conduct for companies keen to use facial-recognition technology.
Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
Facebook takes on Snapchat with private photo app ‘Moments’
Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’.
Apple hires editors to beat Facebook’s news robots
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation.
9 mobile money trends: Consumers embrace ecommerce and banking via mobile
As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem.
Emojis to replace pin codes for safer banking?
British technology firm Intelligent Environments has launched the world’s first emoji-only passcode, letting people log into their banks using four emoji characters, instead of traditional PINs or passwords.
Billions of ‘branded’ emails are frauds- report
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report.