Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.
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Cannes Lions 2015: Highlights from Day One
Cannes Lions 2015 kicked off with a bang, with sessions from Tinder’s Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival.
Computer created recipe app goes live
IBM’s supercomputer Watson has turned its hand to cooking, with a new app that creates new recipes based on user’s selected ingredients.
WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
Google finally offers ‘Undo Send’ feature for Gmail
Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent.
Digital Wimbledon: 10 most marketable tennis stars of 2015
With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends … [Read more…]
Sky Arts creates ‘Twitter Jukebox’ recommendation engine
Sky Arts has created a show recommendation service using Twitter, designed to direct viewers to new shows and highlight the relaunch of the channel this month.
Everything you need to know about micropayments (Infographic)
From Candy Crush upgrades to New York Times articles, micro-payment transactions are being used in business. This new infographic from Choice-Loans explains everything you need to know about the new form of transaction.
Vlogger Vs Lush: Cosmetics giant in YouTube domain clash
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.
BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.