A recent report found that retailers are missing out of £6.6bn a year by not going mobile. Alf Saggese, MD EMEA at Moxie, argues that the lack of technology uptake shows that the retail industry shows there is still huge room for improvement.
PayPal has completed its separation from eBay, making its stock debut with a higher market value than its parent company.
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
Hackers have stolen and leaked the personal details of users of Ashley Madison including “all the customers’ secret sexual fantasies and matching credit card transactions”.
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
Google has revealed that one of its self-driving cars was involved in a crash that injured four people- but it was entirely the fault of another car…. and it has the evidence to prove it.
Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).