Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
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Europe’s online ad industry ‘accounts for 1.4m jobs’
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).
Half of retailers scrap time-bound Black Friday deals
After last year’s Black Friday woes, where many retailers were caught off guard by unprecedented demand, retailers are taking extra precautions to make the most of the biggest online shopping day of the year and improve the shopping experience.
Video viral of the week: Unilever turns up office heat to highlight global warming
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the week below…
Case Study: Loctite gambles entire year’s budget on one Super Bowl ad
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
Top tips: Five technology leaders reveal secrets to success
What are the common trends that unite successful technology leaders? A new podcast series from Apigee offers tips on how companies can best go about their digital transformation strategies. The below piece, written by Greg Brail, Chief Architect, Apigee, provides 5 top tips from the likes of Erez Yarkoni, CIO at Telstra, and Aneesh Chopra, … [Read more…]
Amazon opens first physical book store
Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet.
Movember targets ‘Mo Bros’ through location based marketing
The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.
Shoppers demand digital services this Black Friday and Christmas
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’
80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.