Jeremy Clarkson reveals new Amazon delivery drone
Amazon has revealed a new hybrid delivery drone that can travel up to 15 miles at high speed, promoted by its latest recruit, Jeremy Clarkson.
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Smartphones ‘made up nearly half of Black Friday’s US traffic’
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion.
Top 25 virals of 2015: Pranks and cute animals dominate as Facebook rivals YouTube
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]
Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.
Case study: Sainsbury’s wakes up Mog the Cat for Christmas Calamity
A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury’s called upon the powers of children’s writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis’ festive campaign.
Case study: Heart-wrenching Met Life ad shows sacrifices parents make
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.
Children’s electronic toy maker Vtech hacked
Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen.
Top search terms of 2015: Rugby World Cup tops list
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.
Amazon reports record sales on Black Friday
Amazon says it had its biggest sales day in the UK as shoppers rushed to buy bargains on Black Friday, with overall online sales across all retailers topping £1bn in a single day.
Pandora experiment shows unique connection between mother and child
How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views.