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How Paris turned Millennials into ambassadors for the city


In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
UK ‘can lead the way the ethical AI’


The UK is in a strong position to be a world leader in the development of artificial intelligence (AI). This position, coupled with the wider adoption of AI, could deliver a major boost to the economy for years to come. The best way to do this is to put ethics at the centre of AI’s … [Read more…]








