Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
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Facebook to launch oversight board to judge controversial content
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
Online retail trends: Brits show more loyalty than average global consumer
UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.
Location Sciences strikes deal with African premium ad network Vicinity Media
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.
The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’
Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
Salesforce links field reps with stores with new CRM tool
Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.
Morrisons expands same day Amazon delivery deal
Morrisons has signed up to a new multi-year agreement with online giant Amazon in a bid to push further into the wholesale market.
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Global Halloween trends: Pop culture (and local culture) drives purchases
Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.