FlipKart takes on Amazon Prime in India with original video content
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
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Content chaos impacting marketing productivity and staff wellbeing
An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.
Only a fifth UK public read online T&Cs (despite data use concerns)
Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.
Digital transformation: Architects hampered by legacy tech
Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.
YouTube launches AR make-up Masthead to brands
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
TMSe launches interactive video technology ClipFlip
TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.
Poor website performance ‘costing retailers £10.6bn in lost revenues’
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
Gen Z more engaged with politics in post-Trump and Brexit era
The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.