Brits more likely to engage with brands than celebrities
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
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UK mobile content revenues worth over £1bn in five years
Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a new report .
Sex.Com domain sold for £8m
The highly-prized domain name www.sex.com has been sold for over £8m by its bankrupt owner
UK search spend increases for third quarter in a row
Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.
Social media campaign to give away jewellery
Social media agency Tamar has launched an international social media campaign for jewellery giant Michael Hill, focused on audiences in the U.S., Canada, Australia and New Zealand.
Top 15 websites in Russia
Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.
Measuring shoppers' habits: New ecommerce metric ‘GEMS’ gets European backing
A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.
Measuring shoppers’ habits: New ecommerce metric ‘GEMS’ gets European backing
A new measurement standard, called ‘GEMS’ has won the backing of a number of European countries, in a move that could help online retailers and advertisers better understand how shoppers are using their sites, and compare their results with industry benchmarks.
Accounting site Crunch valued at £4m after funding boost from Bebo and Skype chiefs
Crunch.co.uk has secured a second round of funding with investments from Bebo co-founder Paul Birch and former Skype Chairman Michael van Swaaij, valuing the Online accounting service at £4m.
Men ‘60% more likely to have personal info stolen online’
Many Brits are unintentionally exposing personal information online, with men being more likely to let sensitive information slip, according to new research.